How To Select The Best Keywords For SEO

The success of the search engine optimization (SEO) campaign greatly depends on the keywords used. Fail-safe keyword research strategies hold the key to seeing positive SEO results in a short period of time. 

This guide walks you through how to choose the best keywords for your advantage. 

  • Understand what it means with “right keyword”. 

Although the term “right” is subjective, it is suggested to keep an eye on the appropriateness of keywords based on your target audience and business goals. To be considered “right”, your keywords should captivate the interest of your target audience. Also, choose high-ranking keywords that are relevant and interesting to them.

  • Utilize keyword research tools. 

There are tons of keyword research tools that help you pick high-density keywords about your chosen niche. Whichever tool you use, start making an across-the-board list of keywords. Go ahead and take advantage of the free keyword research tools, like Keyword Surfer when searching for related keywords. 

  • Know the relevance of the keywords to your business. 

Posting contents that have nothing to do with your business is a total waste of time and resources. In your keyword research, you may generate keywords that are not relevant. It is your task to single out keywords that fit perfectly to your business, and discard mismatches. Stay focused on your SEO goal- that’s the rule of thumb.

  • Conduct keyword competition analysis. 

This process is tedious, but it is extremely important. Keyword difficulty analysis enables you to have an idea of whether or not a keyword has the potential to gain traffic and help build a site rank in Google. It is in this same process that you carefully look into the listed keywords vis-a-vis the top-ranking pages and site authority.      

Fortunately, there are a bunch of online keyword research and analysis tools that enable you to see keyword difficulty scores in just a matter of clicks. Use the keyword difficulty metrics in deciding which keywords to use. As much as possible, grab those high-difficulty keywords because they have a high chance to rank.

More importantly, focus on related keywords or phrases. Through creating topic clusters, you are also establishing a strong website authority. Work on both keyword ranking and online authority. 

  • Get a good grasp of keywords’ search intent. 

Based on search intent, keywords fall under four categories. Informational keywords are guides or answers to the audience’s questions. Navigational keywords, on the other hand, direct them to the site or brand that they intend to visit. Transactional and commercial keywords pitch sales and purchase intents.