Category: SEO

How To Find Great Backlinks To Help With SEO

As an essential part of search engine optimization, it is important to understand what backlinks are, and how to find great backlinks on the internet. Also known as an incoming link or inbound link, a backlink is typically a link that connects one page of a website to another. It is vital because it tosses your page’s rank higher in the search engines. So, the relevance and quality of the linked contents is a must. 

However, not all backlinks are created equal. Here are ways to grab one. 

  • Ask your suppliers to link to your website. 

Check your clients’ website to see if your site is among the listed partner sites shown on the site. Try reaching out to the site owner through its page, and simply ask to be added to the list of suppliers in case your site is not yet included. 

  • Use HARO to respond to journalists’ requests

HARO (Help A Reporter Out) is a reputable platform where journalists source out upcoming stories. Sign up and request daily quotes from sources that are relevant to your field of interest. Once your request is accepted, you’ll get a good chance to earn a link. But a heads-up, though. Not all submissions are successful in earning a link. Make sure that as you add value to your experience with SARO, be clear in your response that you expect to be credited with a link. 

  • Use the niche-specific directory

Many niches have directories that showcase businesses in that particular sector. You’ll surely find variations of these online. 

  • Be cited as a resource.

Spending time creating impressive content and products, consider building links that can be cited as a resource. Opportunities like these come in a variety across all sectors. Just ensure that you are crafting great content and delivering excellent products and services (if you are offering such on your business site). 

  • Publish research. 

Although this strategy is tedious, it is a surefire way to get great backlinks to your site. You need to source out real-time data and interpret them to demonstrate research-based results. Sharing surveys and studies online catches the interest of many journalists and publishers. On top of that, it is an excellent way to earn fantastic links to your website.   

  • Identify Potential Backlinking Opportunities through Your Competitors

If you have tried out all the strategies mentioned above, go ahead and study your competitors’ backlink profiles to see what you have missed out. You may utilize any backlink gap tool to discover more backlinks opportunities.   

Why Proper SEO Delivers The Highest Quality Business Leads

The key factor to online success may depend on three simple letters: SEO. It means optimizing your website so that it’s fully visible to search engines (mainly Google). Aside from social media, the number 1 website people go to remains Google.

You also need to optimize for other sites like Bing, Yahoo, and so forth as supplementary traffic drivers, with a focus on Google specifically.

The Importance of Optimization for Business

Why does proper search engine optimization deliver the highest quality business leads? It’s because even if your website isn’t an e-commerce one, it needs exposure to remain relevant in a changing online landscape.

  • A Required Online Presence: Most businesses have an online presence, mostly on social media because anyone can make accounts on Facebook, Twitter/X, Instagram, YouTube, and TikTok for free. They still need an optimized website as their central hub for online marketing regardless.
  • Potential Impact on Your Business: You can gather “leads” or potential customers by using your optimized website garnering targeted traffic from Google search results and Google Ads to inform, educate, advertise, and even directly sell your products and services to all those visitors that could be converted to paying customers.
  • Foundational SEO During Web Development: You can establish search signals in the form of keywords to establish your website’s relevance on a given industry or field as you build your website one page after another. You can gather more contextual relevancy through building a blog article archive and online press releases.
  • Don’t Get Lost with the Jargon and Terminologies: It might be intimidating for a startup business owner with no IT knowledge to try his hand at optimizing his website on his own until he can gather enough capital to pay an expert for it. However, he can always start by making a typo-free page with no broken links and a user-friendly interface.
  • The Advanced Google Panda Sorting Algorithm: Google Panda is the algorithm that gauges what ends up in the search engine ranking pages. You or your SEO expert should know how to appeal to that AI algorithm, particularly how it smartly gauges whether your site is relevant to a search or not.
  • Avoid Spamming and Old SEO Tactics: Today’s search engine optimization tactics can becomes tomorrow’s spamming behavior, so you should always keep up with the latest SEO trends and avoid keyword stuffing that used to work in the past. Today, it’s all about content creation, keyword analysis, and backlink building.

In Conclusion

For the uninformed, SEO has something to do with search engines and gaining visibility through Google search. Most businesses would rather just pay for Google Ads to put up their businesses in organic search results.

However, for startups and small businesses, they might not have the ad spend for Google Ads. They can instead better spend their resources in organically ranking high in Google search results to target their customers specifically.

How To Select The Best Keywords For SEO

The success of the search engine optimization (SEO) campaign greatly depends on the keywords used. Fail-safe keyword research strategies hold the key to seeing positive SEO results in a short period of time. 

This guide walks you through how to choose the best keywords for your advantage. 

  • Understand what it means with “right keyword”. 

Although the term “right” is subjective, it is suggested to keep an eye on the appropriateness of keywords based on your target audience and business goals. To be considered “right”, your keywords should captivate the interest of your target audience. Also, choose high-ranking keywords that are relevant and interesting to them.

  • Utilize keyword research tools. 

There are tons of keyword research tools that help you pick high-density keywords about your chosen niche. Whichever tool you use, start making an across-the-board list of keywords. Go ahead and take advantage of the free keyword research tools, like Keyword Surfer when searching for related keywords. 

  • Know the relevance of the keywords to your business. 

Posting contents that have nothing to do with your business is a total waste of time and resources. In your keyword research, you may generate keywords that are not relevant. It is your task to single out keywords that fit perfectly to your business, and discard mismatches. Stay focused on your SEO goal- that’s the rule of thumb.

  • Conduct keyword competition analysis. 

This process is tedious, but it is extremely important. Keyword difficulty analysis enables you to have an idea of whether or not a keyword has the potential to gain traffic and help build a site rank in Google. It is in this same process that you carefully look into the listed keywords vis-a-vis the top-ranking pages and site authority.      

Fortunately, there are a bunch of online keyword research and analysis tools that enable you to see keyword difficulty scores in just a matter of clicks. Use the keyword difficulty metrics in deciding which keywords to use. As much as possible, grab those high-difficulty keywords because they have a high chance to rank.

More importantly, focus on related keywords or phrases. Through creating topic clusters, you are also establishing a strong website authority. Work on both keyword ranking and online authority. 

  • Get a good grasp of keywords’ search intent. 

Based on search intent, keywords fall under four categories. Informational keywords are guides or answers to the audience’s questions. Navigational keywords, on the other hand, direct them to the site or brand that they intend to visit. Transactional and commercial keywords pitch sales and purchase intents.