The key factor to online success may depend on three simple letters: SEO. It means optimizing your website so that it’s fully visible to search engines (mainly Google). Aside from social media, the number 1 website people go to remains Google.
You also need to optimize for other sites like Bing, Yahoo, and so forth as supplementary traffic drivers, with a focus on Google specifically.
The Importance of Optimization for Business
Why does proper search engine optimization deliver the highest quality business leads? It’s because even if your website isn’t an e-commerce one, it needs exposure to remain relevant in a changing online landscape.
- A Required Online Presence: Most businesses have an online presence, mostly on social media because anyone can make accounts on Facebook, Twitter/X, Instagram, YouTube, and TikTok for free. They still need an optimized website as their central hub for online marketing regardless.
- Potential Impact on Your Business: You can gather “leads” or potential customers by using your optimized website garnering targeted traffic from Google search results and Google Ads to inform, educate, advertise, and even directly sell your products and services to all those visitors that could be converted to paying customers.
- Foundational SEO During Web Development: You can establish search signals in the form of keywords to establish your website’s relevance on a given industry or field as you build your website one page after another. You can gather more contextual relevancy through building a blog article archive and online press releases.
- Don’t Get Lost with the Jargon and Terminologies: It might be intimidating for a startup business owner with no IT knowledge to try his hand at optimizing his website on his own until he can gather enough capital to pay an expert for it. However, he can always start by making a typo-free page with no broken links and a user-friendly interface.
- The Advanced Google Panda Sorting Algorithm: Google Panda is the algorithm that gauges what ends up in the search engine ranking pages. You or your SEO expert should know how to appeal to that AI algorithm, particularly how it smartly gauges whether your site is relevant to a search or not.
- Avoid Spamming and Old SEO Tactics: Today’s search engine optimization tactics can becomes tomorrow’s spamming behavior, so you should always keep up with the latest SEO trends and avoid keyword stuffing that used to work in the past. Today, it’s all about content creation, keyword analysis, and backlink building.
In Conclusion
For the uninformed, SEO has something to do with search engines and gaining visibility through Google search. Most businesses would rather just pay for Google Ads to put up their businesses in organic search results.
However, for startups and small businesses, they might not have the ad spend for Google Ads. They can instead better spend their resources in organically ranking high in Google search results to target their customers specifically.